![]() Freshpet notes that while they source synthetic vitamins and amino acids internationally, none of their ingredients come from China.įreshpet foods are made primarily from meat with a variety of vegetables and supplemental ingredients. ![]() ![]() Almost all of their ingredients are sourced from the United States and Canada. What types of cat food does Freshpet offer?įreshpet foods are steam-cooked products that are pasteurized to destroy pathogenic bacteria.įreshpet foods are made in the company’s Pennsylvania facility. Today, the company says over 1 million people across North America feed their dogs and cats Freshpet. The food is described as a middle point between two extremes, combining freshness, convenience, and safety.įreshpet was launched in 2006. Realizing that Australia’s fresh pet food concept would go over as well-or better-in America, the Freshpet founders went to work with veterinarians, nutritionists, and scientists to develop a food that was neither heavily-processed nor raw. Back in the United States, the pet food department was all bags and cans. ![]() When Freshpet co-founders John Phelps and Cathal Walsh were working for a major Australian pet food manufacturer in the early 2000s, fresh food represented 22% of the country’s pet food market. Freshpet Vital Grain Free Chicken & Beef Cat Roll Review.What do customers think of Freshpet cat food?.Has Freshpet cat food ever been recalled?.What types of cat food does Freshpet offer?.The brand has worked with Terri & Sandy since 2010, and is currently the #1 Grocery pet brand in the US. This campaign marks the first work since Freshpet’s last campaign, 'Friends for Life' which leveraged the Sonny & Cher classic, 'I’ve got you babe.'įounded in 2006, Freshpet is on a mission to revolutionise an industry built on unhealthy, overly processed kibble. But when it comes to their food, we don’t yet share our refrigerators? Our new campaign sets out to change this deeply ingrained behaviour.” They share our activities, our homes, even our beds. John Speranza, CMO of Freshpet, says, “Our dogs aren’t our pets. And in 'In-Laws', we see a wife, taken aback by her mother-in-law, who coldly refers to her dog Hank as a 'she.' The :30’s and :15s, will run on national TV and online. In 'Dinner Date', we witness an all too real situation in which a guy realises this is NOT the girl for him when she coyly diminishes his dog Pepper. Two new launch spots feature pet parents showing unwavering loyalty to their beloved dogs by defending their decision to keep their pet’s food in the fridge. 'It’s Not Dog Food, it’s Food Food' doubles down on the brand’s mission to flip pet owners’ perception of kibble as an adequate diet by setting a new standard with fresh, refrigerated food. And it makes sense: Kibble is over-processed - cooked to the point where it stops looking like food at all. 'Dog Food' is how some people describe food so unappealing, our (human) tongues wouldn’t touch it with a ten-foot pole. Created in partnership with long time AOR Terri & Sandy, Freshpet’s 'It’s Not Dog Food, it’s Food Food' seeks to raise awareness among pet parents of the benefits of feeding their pooches fresh food that requires refrigeration, just like the food they feed themselves. Freshpet - the pioneer in real, fresh food for pets, is launching a new national brand campaign, platform and tagline targeting pet parents who not only view their furry friends as part of the family, but prefer to treat them as their equal.
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